How Often Should I Share to Social Media?

Have you ever had a jingle stuck in your head? Or perhaps you’re familiar with a slogan that you could start reciting and 90% of people could finish?

How do so many major brands manage to get their message stuck in our heads? You may have noticed, consciously or not, that their commercials play constantly on your TV, computer and other media to the point that you’ve probably memorized the ad!

One way you continually get your name out there should be through posting on social media.

But how often should you be posting? Where do we strike the balance between memorable and obnoxious? What is the optimal frequency for posting to social media?

Dan Wilkerson of LunaMetrics put it this way… “To ‘know’ the BEST is an impossibility. You can only predict and measure.”

That may not be a super clear cut answer, but as Dan explains in his article, there is no end-all be-all magical set of numbers that will have our social media platforms loaded with likes, followers, and re-tweets. We must predict, then measure the results and make adjustments.

Without research-backed data, predicting is about as effective as guessing. And guessing isn’t too far off of what most agents end up doing, but we don’t want you to be like most agents.

Below, you’ll find a summary for each major social media network covering the ideal posting frequency – based on actual studies by social media experts.

FACEBOOK
Posting Strategy:
Facebook is a low volume/high value network. Don’t post too frequently, and make sure what you do post is of high quality.

A HubSpot report indicated you should post one or fewer times per day if you have less than 10,000 followers. They found a decrease in engagement as smaller brands posted more often.

Recommended Frequency:
1 post per day.
Best times: Sat/Sun and Thurs/Fri at 9am, 1pm, and 3pm.

INSTAGRAM
Posting Strategy:

Instagram is a low volume/high value network for feed posts and high-volume/low value for stories. You can share more in the stories format because of the way stories disappear after 24 hours.

There aren’t many studies about the ideal Instagram post frequency, but a recent Digg article claims 3 stories each day should be your target.

Recommended Frequency:
1 to 2 posts per day.
3 stories per day
Best times: Mon & Thurs at 8-9am, 5pm, & 2am.

TWITTER
Posting Strategy:
Twitter is a high volume/low value network. You can share more here because of the fast pace conversations happening.

Social Bakers released a report on Twitter with a random sampling of 11,000 tweets from major brands. The report concluded that three tweets per day is the point where brands see the most engagement.

Recommended Frequency:
3 tweets per day.
Best times: Wed at 12pm, 3pm, 5pm, & 6pm.

LINKEDIN
Posting Strategy:
LinkedIn is a low volume/high value network. The best guideline for LinkedIn sharing comes from the site itself, which published a marketing report claiming 20 posts per month allows you to reach 60 percent of your audience.

Recommended Frequency:
1 post per day
Best times: Tues, Wed, & Thurs at 7-8am, 12pm, and 5-6pm.

PINTEREST
Posting Strategy:
Pinterest is a high volume/low value network. A report from Piqora found many well known brands were pinning 3 – 10 times per day.

Recommended Frequency:
3+ pins per day.
Best times: Sat & Sun at 2pm, 9pm, & 2am.

Bottom Line
We hope this article can act as a guide to finding the right frequency for posting to the various social media sites listed, the important thing to remember is that there are no hard and fast rules. You must be willing to measure and adjust as needed.

Tips To Give You Clients Extraordinary Care And Retain Them

Occasionally I encounter a level of service that isn’t good, or great, or excellent. It’s extraordinary, brilliant, and incomparable. And that’s the kind of service I want to talk about today.

So what are the ten secrets to extraordinary client care? Here’s my list:

• Identify what the people keeping you in business want from you. Not what you think they want or hope they want, but what they do want. Don’t know? Ask!

• Realize that customers aren’t just purchasing products or services. They’re buying solutions and experiences. Many (if not most!) customer needs are emotional, not logical.

• Look way down the road. When you drive a car, you aren’t simply focused on the ten feet in front of you. Instead, you are looking at what’s directly in front of you, what’s ahead in the distance and what’s in the rear-view mirror. Using extended vision in this way will allow you to anticipate client needs, which is part of delivering extraordinary service.

• Treat clients in such a way that they feel valued. Don’t take them for granted and say “thank you” on a regular basis.

• Utilize the power of “yes.” If a client has a special request, and there’s a way to make it happen for a client, agree to do it (provided, of course, that you’re not breaking any laws or regulations). You can always figure out the mechanics of delivery later. Always give more than expected– not only does it feel good, it will differentiate you from your competitors.

• Make doing business with you easy. The more barriers, the fewer clients.

• Ensure your clients understand the machinery behind the way you work. Explain the processes, and the reasons behind your actions, so your clients understand “the way things work” and their role in the process.

• Learn good conflict resolution skills. If there is conflict, be a good listener. Are you paying attention to body language, the tone of voice, and the underlying emotions of an upset customer or are you simply “hearing” their words? Unhappy customers are usually locked in emotion, not logic.

• Make it easy for clients to complain. Value their complaints. And learn how to apologize sincerely if you have made a mistake or dropped the ball on something you promised. Then take action to make things right.

• Ask for feedback, and learn from it.