In Tampa Florida one company took advertising into a brand new direction by thinking out of the box. Along several roads in Tampa people where passing by odd brightly orange painted bikes.
People wondered what those bikes were about. Where they to alert drivers of impending construction work or to keep an eye out for children or cyclers?
People's curiosity got the best of them so when they got home what did they do? They immediately went on to Google and Facebook to find the story of the bikes.
Turns out the bikes were part of a clever campaign to get people talking and "Googling" the orange bikes which brought them to Orangetheory Fitness, a new Florida based fitness center. The Fitness center was opening up soon along the streets the orange bikes where located.
Because of these unique strategy, Orangetheory Fitness received perhaps as much as $20,000 in free advertising from news paper articles to TV news exposure.
If you want to stand out from the crowd, you need to think out of the box like Orangetheory Fitness did.
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